Telegram ADS is a platform for advertising in the Telegram messenger. It provides tools for creating, managing and reporting on advertising campaigns. As well as the ability to monetize content for Telegram channel owners.

Main Functions

Targeting

The platform provides tools to accurately target ads based on parameters:

1. Language categories

Advertisers select the audience according to the language in which the channel (group) is broadcast. This allows to localize advertising campaigns and make them more effective.

2. Users' interests

The platform allows you to filter the channels to which ads will be distributed by topic (art, cryptocurrencies, auto and moto, etc.).

3. Favorite channels

Customize the display of advertisements in certain groups that the user has selected on his/her own.

4. Exceptions

The advertiser can exclude certain topics and channels for displaying ads.

Analytics and Reporting

Telegram ADS offers extensive analytics tools that help advertisers evaluate the effectiveness of their campaigns, and make informed decisions to adjust advertising when necessary.

The platform provides real-time data on views, ad clicks, and ad budget.

The advertiser is also provided with tools for tracking conversions and evaluating return on investment:

CTR (Click-through rate) — click-to-show ratio;
CPM (Cost Per Mille) — cost per thousand display ads;
CPC (Cost Per Click) — cost per click;

How to Get started

For advertisers

To get started on the Telegram ADS platform, you will need to register an advertising account using your Telegram credentials and set up an advertiser profile.

Creating an advertising campaign

To create an advertising campaign, the advertiser needs to fill in the necessary fields: title, description and URL to go to.

Targeting settings

The user can configure targeting parameters, including language, user interests, favorite channels and exclusions.

It is necessary to define the budget and timing of advertising.

Launching a Campaign

Before launching an advertising campaign, you should check all settings.

Tracking efficiency is possible with the help of analytics tools.

For Content Creators

Every user who runs his or her own channel has the opportunity to receive remuneration for advertising in TON.

In Telegram, you need to open the channel profile page and go to the «Channel Settings» section.
Next, select «Statistics» then «Monetization».
If the balance is available, the user can withdraw it by clicking on the «Take» button.

After the Telegram ADS feature was introduced to the messenger, it was available in all countries. However, at the time of writing (13.08.24), it is limited in some regions: Russia, Ukraine, Israel, Palestine and Germany.

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