TON Cats
TON Cats is an Ecosystem of gaming and other Web3 products based on a token-centric model, which revolves around two tokens: the liquid token $CATS and the investment token PPWR.
PawPower Invest (PPI) is the flagship product of TON Cats Ecosystem. It is an investment application built on the Farm2Invest model, allowing investors to receive a share of the profits from games.
The goals are to build an Ecosystem of mini-applications with a sustainable economy that enables users to earn without devaluing the Ecosystem’s core assets (PPWR and $CATS), and to provide developers on TON with the best technology stack for building games and mini-apps.
TON Cats Development Strategy
- B2C — Development of 12 casual games for user engagement and community retention.
- B2B — Products for businesses, influencers, and bloggers to engage with and manage their communities.
- B2B2C — Ecosystem for interacting with businesses and individuals to fairly distribute tokens among active community members.
Project History
The Fairlaunch of the $CATS token took place in March 2024 on TON Raffles platform. The project team raised over 717,000 $TON, making TON Cats one of the top fundraising projects in TON blockchain history.
Immediately after the fairlaunch, 72% of the total $CATS supply entered the market. At the same time, the team locked over $1M worth of $CATS for 666 years.
$CATS Token:
- Total Supply: 6,650,000,000
- Market Cap: $1.1M
- Liquidity: $1M
- Holders: 9,600
All products using the $CATS token are required to burn part of it, reducing the total market supply — a deflationary model.
$CATS can be obtained in exchange for $TON on decentralized exchanges in TON Ecosystem, and also for Telegram Stars. This option is available in the project’s Community Bot. Over seven months, the volume of Telegram Stars exchanged for $CATS exceeded $216,000.
TON Cats Ecosystem Products
Community Bot is a payment service where users can top up their $CATS balance, earn tokens through the referral program, or withdraw tokens. The bot also handles referral reward distribution in $CATS from every purchase made by a user’s referrals in any TON Cats product using either Telegram Stars or $CATS.
Basic Pawferral System
The core referral system, implemented via the Community Bot, redistributes $CATS tokens among active community members. It has 3 levels, each offering different reward percentages. This is a cross-app referral system — it applies to all TON Cats products regardless of where the referral was invited or where they made purchases using $CATS or Telegram Stars.
TON Cats Passports
TON Cats Passports is the first NFT collection by TON Cats, consisting of 600 common, 60 rare, and 6 unique NFTs.
Passports provide utility across all projects, depending on the NFT’s rarity and level. There are 7 levels, upgradeable using $CATS through the Community Bot.
Key utility — increased income percentage in the referral system.
NFTs also grant benefits like early access to TON Cats products, voting rights on key Ecosystem decisions, automatic entry in prize draws and airdrops, free game boosts, behind-the-scenes access, and more.
The Community Bot, referral system, and NFT collection are core products to which new ones — primarily games — will be added.
First Games in TON Cats Ecosystem
The game development order is determined by TON Cats community via on-chain voting. The more $CATS a user holds, the stronger their vote. The first vote selected CAAAAATS. Other games will follow this order:
- CAAAAATS — a remake of the classic «Snake» game where cats collect food and grow with each bite. Release scheduled for May–June 2025.
- 2048 Cats — a remake of the puzzle game 2048, where players merge numbered tiles to reach 2048.
- BomberCat — a Bomberman-style game where the cat clears its path with bombs.
- Catman — a Pacman-style game where the cat collects food while avoiding enemies.
- Ninja Cat — the character slices fruit, avoids bombs, and earns points.
All in-game purchases use the $CATS token. Part of the revenue is redistributed through the Pawferral system. A key feature is player competition — weekly tournaments with real cash prizes are planned.
CAAAAATS Game Features
- The game uses a Play-To-Win concept: rewards depend on player skill.
- Low-cost in-game purchases help players progress.
For example, players can buy boosts. In the first version of the game, these include an Extra Life and a Magnet. Extra Life costs 300 $CATS (~$0.04). The Magnet attracts objects, helping score points faster and increasing prize chances — cost is 150 $CATS (~$0.02).
- Weekly tournaments will have prize pools ranging from $1,000 to $10,000.
Players aim to achieve the highest score in each session. There is no cumulative ranking — only the best result counts, preventing score farming and ensuring fair prize distribution.
- Tournament access requires owning TON Cats or Ecosystem project skin packs, such as the Notcoin set (screenshot shows «NOT CAAAAAT» snake skin, part of the Notcoin skin pack).
Different skin packs unlock access to different tournament tiers and prize pools. Skin packs are paid and can be purchased for $CATS. The most expensive skin pack (Notcoin Set) costs 105,000 $CATS (~$16). A single purchase grants access to all future tournaments in that series.
- Profits from all products are used to buy back $CATS. All rewards are paid in this token.
PawPower Invest
TON Cats PawPower Invest (PPI) is an investment app based on the Farm2Invest model. As the flagship product of TON Cats Ecosystem, it is implemented as a TMA.
PPI aims to become an app store within TON and Telegram, where all apps share part of their income with users.
Unlike Tap2Earn or Tap2Airdrop apps, PPI offers users a real share of profits.
As of mid-June 2025, over 5,000 people use PawPower Invest. A free demo mode is available with limited features (no monetization tools or PPWR resale), but users can upgrade to VIP anytime. Farming speed can be increased in the Power → Instant section by upgrading boosts. Users can also earn additional PPWR by completing quests in the Earn section. In demo mode, only PPWR-based boosts are available; in VIP, farming can be sped up using Telegram Stars, dramatically increasing output.
PawPower Invest Tokenomics:
- PPWR is a deflationary asset within PPI. It is burned every time it is exchanged for profit shares.
- Bonuses decrease each Season. The first Season offers a maximum bonus of 200%, i.e., triple returns.
After Season 13, all PPWR farming will end. PPI will become a pure app store, with all PPWR earnings shifting to games.
- Limited VIP users can access monetization mechanics.
50,000 users in Season one, 250,000 in Season two, 4M total across all 13 Seasons.
- 70% of PPI profits go to $CATS liquidity support.
- 10% of $CATS is burned to reduce supply.
How to Earn PPWR
PPWR is an internal currency not traded on exchanges and used solely for investments. Ways to earn it:
- Auto-farming — passive PPWR accumulation based on referral count and invested PPWR in apps.
- Earn PPWR from each gaming session and other game activities.
- Earn PPWR from the referral program.
- Buy PPWR NFT vouchers on the secondary market.
- Claim free PPWR every 6 hours in the Farm section.
VIP users can convert PPWR to NFT vouchers (10k, 100k, 1M denominations). Upon withdrawal, vouchers are sent to the user’s wallet and deducted from their PPI balance. The reverse process also works. NFT vouchers can be bought/sold on the secondary market. However, PPWR will not be traded on exchanges (as was the case with Notcoin, for example, where vouchers were issued first, followed by the token). Thus, PPWR will not be subject to manipulation by market makers and other speculation by unscrupulous market participants. In fact, the value of this asset will be regulated only by the user market.
App Profit-Sharing NFTs
In the near future, it will be possible to invest PPWR in NFT shares with the aim of receiving monthly passive income from TON Cats Ecosystem applications. As long as the user has an NFT share, they can regularly receive profits from playing the game in $CATS tokens. The user can also sell this NFT share and receive $TON for it.
How does it work?
The project team allocates up to 50% of the profits from TON Cats games to the community. Members of the PPI VIP club will be able to invest their PPWR into specific games within the TON Cats ecosystem. After the investment round ends, investors will receive an NFT share of the game in their TON wallet. If the amount of PPWR invested by the user is not enough to receive at least one share, all PPWR invested in the game will be returned to their balance after the round ends.
This allows active members of the Ecosystem to build their own income strategies by investing in profit shares of selected apps, as well as by trading NFT vouchers and NFT shares on the secondary market. The list of applications into which PPI VIP members can invest their PPWR will be continuously expanded through partnerships with third-party developers.
PPWR Staking
Staking Mechanics: When PPWR is invested into games, it becomes locked until the end of the investment round, while simultaneously increasing Auto Farming performance. The staking performance depends on how much PPWR the user has invested in applications listed under the «Invest» section. By default, every 10,000 PPWR invested into an application adds +1 PPWR per hour to Auto Farming.
Staking performance can be upgraded using a boost. The boost system works the same way as other boosts — Levels 1 to 3 are upgraded with PPWR, while Levels 4 and 5 require Telegram Stars. Once the boost reaches Level 5, staking performance increases tenfold: +1 PPWR per hour is added for every 1,000 PPWR invested in the application.
Referral Bonuses
PPI offers referral bonuses (1,000 PPWR to referrer, 500 PPWR to referral).
Two-level referral system:
- Level 1 — 8% of PPWR income from regular users, 12% from premium users.
- Level 2 — 2% from regular users, 3% from premium users.
How to Submit Your Project
TON Cats Ecosystem team supports new project founders in securing funding, attracting an audience, and monetizing their products. Anyone can submit their project. The only requirement is to integrate the $CATS token as one of the payment methods within your product.
If TON Cats team approves the project, it will be integrated into the Ecosystem. In this case, TON Cats receives 30% of the product's profit, 20% of which will be offered to PPI VIP Club members during investment rounds in exchange for PPWR.